Earlier in the week this article about what airlines are doing to increase revenue caught my eye because we had been talking about the airline industry in class. I found it interesting that they were trying to find a profit pool within their struggling industry. The article discusses how airline fees are continuing to go up. These fees include pet fees, extra baggage fees, and rebooking of flights. This has proved profitable to the airline companies but has also led to an outcry by customers. Last night I was at a recruiting event and the people at my people started complaining about these fees. It was interesting to me to see how unhappy people are about this. It is an interesting strategy for an industry that has really been struggling lately, but I feel like it might alienate too many people. I guess we will so though.
http://travel.usatoday.com/flights/story/2011-09-19/Airlines-see-revenue-increase-from-fees/50469608/1
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